In a study conducted by Acrolinx, it was revealed that poorly written content could affect sales. This is because 59 percent of consumers lose trust at the sight of bad grammar and spelling mistakes in any marketing paraphernalia.
This is somewhat ironic considering how so many people these days easily confuse “their” with “there”, “its” and “it’s,” and “were” and “where.” You can see these booboos all the time in text messages and social media posts, and from people who have English as their first language.
Be that as it may, there’s no disregarding the fact that for any written material intended for business or marketing, it is imperative to demonstrate flawless grammar and spelling. This is why if you need a press release, articles, or a blog post written for your business brand, it is worth hiring the services of a top freelance copywriter.
Advantages of Hiring a Professional Copywriter
When building your brand, you can be sure that a professional copywriter will perform the following tasks:
1. Write content according to your specifications.
A professional copywriter does not only write compelling content; you can also be sure that all the information he presents meets your requirements.
Therefore, he conducts adequate research (hits the books, interviews experts, and collects data), so the message he delivers in writing is entirely accurate. With research-backed content, he can help establish your business or brand as an industry authority.
2. Make sure to present information in a highly understandable way.
A professional copywriter takes great consideration the reading and comprehension level of your intended audience. He does not only use the right words but also puts them together so readers can understand the message better.
Highly comprehensible content will be more appealing to target readers, and it can increase the likelihood of getting them to act in your brand’s favour.
3. Impress with words without compromising message value and reader engagement.
Another difference to the way copywriters write is how they make concise sentences not only comprehensible but also impactful. It’s one thing to get people to understand a message and another to impress them with it. Copywriters are experts at both.
4. Writes in the right tone.
Writing in the right tone can be difficult even for talented writers. However, it’s a standard for professional copywriters to always study the tone of the business they are writing for and establish uniformity across the different types of content for business marketing.
A copywriter makes sure that his written work feels and sounds like the business should anybody interact with business in person. He does this by studying the subject, getting to know the audience, and establishing the business’s point of view, as well as level of formality.
5. Write in different formats.
Different formats will allow your business to present the same message to different audiences effectively. This can be difficult for just any old’ writer, but for a copywriter, such task is a breeze.
He can break down content without breaking down its essence to lock in those who prefer bite-sized information. He can also extend articles and keep it entirely useful for long-form content to meet the SEO standards.
6. Do away with biases.
Avoiding biases when writing articles for clients is an art form. You have to show sensitivity, avoid generalizations, avoid assumptions, and stay objective.
Copywriters take all of these variables into account to prevent an unintentionally controversial piece that can affect the public’s opinion about the brand.
7. Have fresh takes on old and challenging topics.
Due to the impressive research skills of copywriters, it is never an issue for them to write fresh content on tired and challenging subjects. They can go outside of the box and offer a different perspective to increase the appeal of a product or service further.
Another reason why copywriters can churn out fresh work based on an old topic is they are not deeply involved in the business. Therefore, they can analyze it from different angles and find new traits worthy of highlighting in an article.
All in all, you can trust that a professional copywriter will be committed to upholding your brand by setting the perfect impression through the content that you will release to the world.
Different Types of Written Content You Should Entrust to a Copywriter
- Brand Slogan
- Marketing Spiels (especially if you have an active customer service department)
- Blog Posts
- Press Releases
- Speeches (for events)
- Social Media Posts
- Case Studies
- Industry Reports
- Website Copies
Essentially, anything you need to be written that requires flawless spelling and impeccable grammar should be entrusted to a copywriter.
How to Find a Professional Copywriter
Copywriters are a dime in a dozen. There are so many of them, especially when you conduct your search on the Internet. To find one to service your business, you can’t just go with the first name you see on an online list.
If you want a highly experienced and accomplished copywriter, here are some tips on finding one.
1. Find out who your competition hires.
If it’s a freelance copywriter, you’re in luck because you can use the same professional for your business.
2. Look for content you like online and see who wrote it.
Take the time to read articles about your industry online and take note of the writer. Again, the person responsible for the content may be freelancing copywriter. You can reach out to him, and he may just be interested in working for you.
3. Reach out to a top SEO or online marketing company.
These organizations have their own copywriters whose services you can hire through the company. These writers are skilled and versatile. If you need help with your online marketing, copywriting services can come in a package with other SEO services.
Make Your Content Flawless and Set Your Brand Up for Long-Term Success
In a highly competitive business environment, you need to be on top of your game. In all aspects of your operations, it’s a must to uphold the highest standards.
So, do not get caught with poorly written content about or for your brand. Hire a professional copywriter who will craft impressive and compelling written content to serve as a steadfast pillar of your brand.
Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade’s experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you – so you can sell better, gain visibility, and give your brand a unique voice.
During his time in the Middle East, Hisham has collaborated extensively with blue-chip companies including Twitter, Microsoft, LinkedIn, Harley-Davidson and Aston Martin, and helped government concerns such as the Dubai Internet City, in5 and the Dubai Design District.