Competition in market is very stiff and companies not only need survival but thrive to overcome the market where they need to increase the sale and productivity. Among various ways for the more sale generation like marketing, advertising etc., lead management is the primary and most effective part which develops sales. The management of leads, the quality and finally how they are handled to the sales team, all the process decide the generation of sales. It is often seen that improper handling and mismanagement of leads reduces the chances of sales, sometimes you lose the chances or make the quality of leads poor for the sales department. Proper data management, lead tracking, communication and similar other components of lead management automation increases the sales graph , overall production, lower sales cycle, positive feedback on first phone sales and further to larger generation of revenue.
What you have to do: Lead management implementation guide
- Finding, Generating and scoring of leads: You can simply put down these three steps in to one where targeting the customer for better product absorption is first step to do. Getting audience type, their preference and further generation and intelligent collection of leads following the scoring of leads where you have follow up with the interest of lead and its stability. There are lead tracking softwares which maintain the lead data and updates for following up.
- Nurturing & developing the leads: The leads which are not prepared for sales can be nurtured and put into the potential interest. Persuasion of various perks, deals, offers and discounts to lead with managing the updates on CRM to incline the lead towards sale.
- Handing over the leads to the sales team: Only ‘ready to serve’ leads should pass over to the sales teams which should be qualified and can be quality oriented phone sales. Further following up with leads is also essential as tracking and evaluating the cases.