If you are not using social media to promote your tradeshow events, then you are doing a great injustice to your business. This is because every business now uses social media to interact and engage with both their current and potential customers, and almost each and every one of your customers are using social media. Here are some of the best ways you can use social media to promote your event:
Livestreaming seems to be the in-thing at the moment as far as promoting events in social media are concerned. All the major social media platforms now have livestreaming features for exhibitors to connect with followers, and to share what is happening at the exhibition booths in real time. It is so easy to implement at your exhibition stand since all you need is an appropriate device and a good internet connection.
Whether you use photos, graphics of photos, the right visual content is not just important for attracting more eyeballs to your exhibition stand, but also for promoting your events using social media. In order for you to use visual content on social media effectively, you should not restrict images to your products and services exclusively, but also include other relevant content such as quotes, images, infographics, videos and photos that will make your followers feel more drawn to your content.
Social Media Ads
If you wish to obtain more targeted exposure on social media, you can explore the use of social media ads. They are not free, but are very effective in delivering your event or marketing messages to highly targeted people who will be very interested in your event. Since they are not free, just focus on the social network where most of your audiences are found so that you don’t spend a lot, and for maximum exposure.